.NEARLY ONE BILLION people are casting their enact India's basic election. It is actually the most significant democratic physical exercise in record-- as well as can also be actually the most costly. Investing is actually anticipated to reach out to 1.35 trn rupees ($ 16bn), according to the Centre for Media Researches (CMS), an Indian charitable. That will be actually greater than double the quantity devoted in the previous vote-casting in 2019 and also exceed the cash money splashed in The United States's governmental vote-casting in 2020. Why do Indian political parties devote such extensive totals?